kennethlng

Cases

A collection of case studies, product development plans, and strategic analyses that I'ved worked on.

AtEase

Product development plan

AtEase is a network of certified community members who will receive and secure your package in-person until you are available to pick it up or have it delivered to you. Keep packages off the porch and out of the hands of porch pirates.

Beyond Meat Backwards Integration Strategy for the Asia Market

Strategic Analysis

For Beyond Meat to sustain a competitive advantage in China, the firm will need to advance its proprietary technology, adjust product flavors to the local consumer’s taste profile, and build a local processing plant to achieve economies of scale.

CannaConnect

Business plan

CannaConnect is a B2B e-commerce platform that connects buyers with sellers of wholesale cannabis goods and facilitates the sale. CannaConnect disrupts the traditional business model run by distributor incumbents and democratizes the supply of cannabis.

Foster Farms Marketing Plan

Marketing plan

In order for Foster Farms to grow its turkey sales, we developed a corporate rebranding strategy in which Foster Farms develops a premium, farm-to-table brand targeted towards health-conscious Millennials.

Motley Waffle Bar

Small business

Motley Waffle Bar is a specialty bakery shop selling authentic Belgian waffles with pearl sugar at the Hayward farmers' market.